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The 2 Most Important Things to Help You Spend Money On Effective Marketing

1. The Buyers Journey When we buy something, we through a decision process. I’ve called the The Buyers Decision Process, but recently learned a term (from Hubspot no less) I like better…. The Buyers...

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The 3 Forms of Email Marketing: Newsletter, Drip Campaigns, and Marketing...

Overview Those infamous studies show…. email marketing works. The optimum combination for generating business online is….. Attract visitors through Inbound Marketing. Obtain their email address in...

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Small Business Marketing Automation Investment is More Time than Money

Marketing Automation is Super Sophisticated Email Marketing It may help to think of marketing automation as email marketing on steroids. Rather than a standard DRIP campaign where everyone gets the...

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Lead Nurturing for Small Business: The Purpose of Marketing Automation

Marketing Automation is Sophisticated Email Marketing The main concept of Lead Nurturing is to stay in touch with people who have visited your website, but either have never bought, or who have not...

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The Effectiveness of Marketing Automation DRIP Campaigns

What is a DRIP Campaign? It’s where you continuously contact someone (generally via email but I suspect tools that do this will incorporate social media messaging in the future) in an effort to move...

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Open Source Marketing Automation for Small Business: Mautic.com

Marketing automation is a form of email marketing on steroids. The “steroids” in this case is the ability to suggest actions in the email’s, track if those actions were or were not taken, and to send...

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Creating an Email Opt-in Form on Your WordPress Website

This post shows in some detail how to create (find is really more accurate) the email opt-in HTML code within your email marketing service (MailChimp is used in this example), and how to embed that...

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The Buyers Journey, Content, and Marketing Automation to Nurture Leads

Content marketing is marketing through publishing content. Inbound marketing is content marketing with a focus on attracting people to your website. Lead nurturing is walking people through their...

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Why do so Few Companies Use Marketing Automation to Nurture Leads?

The payoff can be enormous… So what’s the issue? Why do so many companies not implement marketing automation while others implement it very poorly? It’s a case of money and time. Until recently...

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Mautic Marketing Automation Update for Inbound Marketing University

It’s been a while since I posted anything about implementing Mautic marketing automation. That is because there as a delay in getting the content for my sales funnel ready. What I describe below is...

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Why an email marketing strategy and why is it so Important?

Why an email marketing strategy? Email marketing is supposed to be one of the most effective marketing ways. An email marketing strategy is a segment of your general marketing plan as well as business...

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5 reasons why you should use email marketing for your small business

Email marketing is a lively and powerful way to connect with your audience. It is also a personal way of getting in touch with your target customers. On this post, we provide reasons why Email...

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How to boost your business in a great way using email marketing

For small businesses, email marketing is an effective communication tool for reaching your customers and also a good way of making and maintaining a strong relationship with your existing and new...

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How to increase click-through rate using email marketing

For many years, Email marketing has been an essential part of small business online marketing. However, Email marketing has undergone a broad change these past few years. What is called Marketing...

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Integrating email and content strategies for your business

For small business, email marketing strategy if implemented properly improves the impact of your overall content marketing With email marketing for your small business, your audience remains engaged,...

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How to use video in your email marketing strategy.

As a small business, you always look for ways to better promote your business, and let your market know that you exist, and what you can do for them. You want your product or service to succeed in...

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Staying at the top of your customers mind using email

Why do email marketing? Because it works! What is meant by works? In this context it means helps turn prospects into customers. Social media is good for branding. It helps people stay aware of your...

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3 Lessons for the success of email marketing strategy

Can email help you find better customers? Want more great customers and fewer problem ones? I’m sure you’ve heard that for every business 80% of the business comes from 20% of the customers. How do you...

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How to improve the health of your business email lists

Poor email marketing practices can be VERY costly, yet small businesses continue to make some really dumb mistakes that cost them visibility, and sales. An email marketing strategy is not enough. Your...

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Email subject categories and how important they are to businesses

Billions of emails are sent every single day. So how does your small business make sure your emails cut through the clutter? When people see email in their inbox, their decision to open or not is based...

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